Hello everyone.
It is Senzaki of Dialogue Platform Asia, Inc.
We are supporting for “building hypotheses" necessary to solve your problems.
Over the past five times, we introduced the “point to build hypotheses”.
From this time, we will introduce the touchpoint with the customers.
In the first half, we will focus on each touchpoint before purchase (TVCM · HP · store etc.).
Blind spot of touchpoints with the customers
"I was introduced from my friends, but that kind of child of that CM, it is not real. "(TVCM)
"I want to know more, but I can not get to the target page, so that’s enough!! "(HP)
"I do not know how to make this, but really can I make it myself? "(Store)
This is an example of the voice of customers who did not purchase each product.
These voices were caused by touchpoints that let customers feel depressed.
What is necessary for customers not going away?
Each company thinks about the customer, and various kinds of approach are given to each touchpoint.
At that time, customers will evaluate a lot differently.
How will we CARE for the evaluation?
This CARE is a big factor that customers do not leave.
What is CARE?
CARE is specifically to build contacts according to customers' live activity lines.
At the touchpoint, it is necessary to attach elements such as expressions / contents / flow lines in the most careful manner.
For example, at what timing do customers purchase your products?
When commuting? Coming home? At lunch break? Picking up your child? Holiday? etc.
Based on this hint, we will scatter various "CAREs" at touchpoints.
Finally, we make the customers want to buy the product or service.
The keyword is " JIBUNGOTO-KA(Be the Customer)".
If you are interested in this theme, please do not hesitate to contact us in your convenience.(Please click here!)
Thank you very much for reading by end this time.
For everyone and your family, please turn to self-esteem.