Hello everyone.
It is Senzaki of Dialogue Platform Asia, Inc.
We are supporting for “building hypotheses" necessary to solve your problems.
We have talked about the theme of the moment when customers approach and leave.
From this time, we will continue talking with the theme of "Be the customer".
Especially, this time we will introduce “Be the customer” in TVCM.
Evaluation on messages
"I was introduced to my mum friends, but that kind of child of that CM, it is not true."
"Who created this, have you cooked?"
"I know what I want to say, but this is not what I want."
These are examples of customers' real voices to TVCM.
WHY？
That is due to changes in customers.
Every customer changes from the living environment to the feeling of that time.
How do we confront this change as a company?
"Be the customer" was the point of empathy.
“Be the customer” in TVCM
Messages close to individual customers are not realistic.
How can we create empathy and surprise beyond recognition effects in messages in tens of seconds?
Construction of messages that can be received as “Being the customer" is a point.
If you are interested in this theme, please contact us in your convenience.(Please click here!)
Thank you very much for reading by end this time.
For everyone and your family, please take care of yourself.