Hello everyone.
It is Senzaki of Dialogue Platform Asia, Inc.
We are supporting for “building hypotheses" necessary to solve your problems.
Last time, we introduced the caring of customers' emotions.
This time, we will especially introduce about the point of care for emotions.
Drop points
"Nothing understands this answer, my feelings!"(In the product review column)
"I can use this, but hesitate to carry around. (On the campus of the university)
“This packaging is anxious when cooking."(In the kitchen)
These are the real drop points of customers.
Changing customers’ request
The balance between function and emotion is changing for customers' request.
The balance is subtly changed according to the life stage of the product.
It is due to enhancement of functions under competitive environment with other companies.
As a result, customers will be searching for new needs.
"Caring for emotions" is effective there.
Caring for emotions
It is very difficult to care for individual emotions of customers.
How do they want to solve their works in their daily lives?
Therefore, "Getting close to the customer's activity line" is a point.
If you are interested in this theme, please contact us in your convenience.(Please click here!)
Thank you very much for reading by end this time.
For everyone and your family, please take care of yourself.