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A hint not to repeat the expected survey!

Hello everyone.

It is Senzaki of Dialogue Platform Asia, Inc.

We are supporting for “building hypotheses" necessary to solve problems.

Last time, we introduced the “importance of JIBUNGOTO-KA(Be Customer)”.

This time, we will introduce one hint not to repeat the expected survey.

Why to be expected?

"There was no new discovery this time as well."

This is the 1st place of dissatisfied voices with the survey.

Why are there so many such voices?

The primary reason was that customer changes were not reflected in the survey.

Temptation of ease to recruit and compile the data

Your staff members are naturally striving to launch products and services.

Under such circumstances, they also have awareness that qualitative and quantitative surveys are necessary.

Therefore, they look for support from survey professionals.

If it is an existing product / service, they must share change of customers.

However, the # of acquisitions, its allocation, and output are preferentially confirmed in the survey.

As this result, the essence "change of customers" is eliminated by the framework of the survey.

This was the cause of the voice at the top.

A new survey design produces results

New discoveries based on customer changes are definitely demonstrated on the market.

Clients who changed merchandise messages and raised sales by 138% from the previous year.

Clients who changed the color of the package and raised sales by 189% from the previous year.

Clients who raised CS levels to 3.2 ⇒ 4.6 (5 grades) by responding to the word of mouth.

Clients who discovered new STP by changing hypothesis construction method and built a new sales channel.

All of these are achievements born by adding "change of customers" to survey design.

If you are interested in this theme, please do not hesitate to contact us in your convenience(Please click here!).

Thank you very much for reading by end this time.

For everyone and your family, please turn to self-esteem.