Hello everyone.
It is Senzaki of Dialogue Platform Asia, Inc.
We are supporting companies that are offering better products and better services to "build and verify hypotheses" necessary to solve problems.
Last time, we introduced the Quantification of FA as one reference of analysis method about "The essence comes from the deep insight of the FA. (Part 2: Analysis Method of FA) "
This time, we will introduce one reference about effective usage of quantitative surveys.
What is Quantitative Survey?
“Target? Area? Sample?” In general, we conduct a quantitative survey to verify the hypothesis before launching the product or service into the market. Some companies conduct a quantitative survey after launching and reviewing the hypothesis based on the responses from the customers. In any case, we conduct the survey for securing the certainty to the real requests of the target customers at every touchpoint.
Anyway quantitative! Want to be relieved!
“(As for the result of survey) We are not happy with it. We did survey as usual, but nothing new.” We have been receiving these kinds of voices from our clients frequently. As we deeply interviewed for the reason, route cause is the consideration of Quantity > Quality. Under the pressure of launching date, they want to be relieved by ‘the greatest common divisor’ and there was a situation that logic of quantity precedes the quality of hypothesis, quantitative survey is predominant.
”JIBUNGOTO-KA(Be Customer)” ➡ Real Hypothesis ➡ Successful Launch
As we mentioned the above, we also think the quantitative survey necessary in a timely manner.
For example, we assume the case of launching a new product. At that time, it is the prerequisite for conducting the quantitative survey that the next 3 like “Who is the target? With which touch point? What do they want?” are cleared for a hypothesis. Various methods such as qualitative investigation are necessary for finding and deepening hypotheses. However, I feel that "consciousness and attitude to become a single customer" is the most necessary element more than the method.
Although we are very muddy, we are practicing an approach method to arrive at a true hypothesis on the premise of "JIBUNGOTO-KA" as a customer. As a result, we have received some evaluation from our clients like "This makes the type of survey. It will not repeat similar surveys.” If you are interested in this theme, please do not hesitate to contact us in your convenience(Please click here!).
Thank you very much for reading by end this time.
For everyone and your family, please turn to self-esteem.