Hello everyone. It is Senzaki of Dialogue Platform Asia, Inc.
We are supporting companies that are offering better products and better services to "build and verify hypotheses" necessary to solve problems.
Last time "WEB survey every year, panel quality is OK?" I introduced one of the solution methods. Also, we mentioned that many treasures are sleeping in the FA.
This time, we will introduce about the fact that the answers of these FAs can become the leading role instead of the supporting role. WEB survey (quantitative survey) is of course to be confirmed quantitatively for hypothesis verification.
The voice of the customer in FA becomes the clue of "UN-expected harmony"!
It is the big point that FA is a voice not in choice of each questionnaire. It is a moment when a new choice is born "from the real intention in the customer's consciousness which is not the choice set in the questionnaire. The hypothesis created by the findings based on the survey results so far tends to deviate due to changes in customers. Especially in the survey carried out every year, the purpose of the survey is to complete the survey, and we have been receiving the voices of business directors such as "EXPECTED HARMONIOUS RESULT". "I did a survey as usual, but I did not get anything new.” "There is something wrong." As a professional of the business"?” We have heard a lot of cases those kind of voices.
FA's answer leads to validation and rediscovery of true hypothesis!
By setting the questions that make FA mandatory, we can quantify the responses of FAs themselves. That is, it is quantification of real intention. Here we can confirm the deviation of the hypothesis again. Originally it is a hypothesis to be consolidated before the quantitative survey, but there are many cases where we could discover the "deviation" between the point to develop and that the customer is really seeking by revalidating the deviation of the hypothesis.
Another advantage is that you can find hints of new hypotheses. Everyone who cooperates with the survey should apply for various purposes. Unlike customers who present complaints, here is a very flat customer who do not necessarily offer you. "Discovering" rather than "Guiding" what those customers are feeling now is playing a very important role in building a hypothesis.
We are also convinced that the effects on both quantitative (Sales/Repeat Order) and qualitative (Customer Satisfaction) sides through this protocol to build a hypothesis.
If you are interested in this theme, please do not hesitate to contact us in your convenience.
Thank you very much for reading by end this time.
Everyone, please turn to self-esteem at the turn of the season.