Hello everyone.
It is Senzaki of Dialogue Platform Asia, Inc.
We are supporting for “building hypotheses" necessary to solve your problems.
We are currently spelling about the moments the customers approach and leave.
Last time, we introduced the excess and deficiency of information that customers feel.
This time, we will introduce the power to be simple at the touchpoints with customers.
Tragedy : Enriched ⇒ Complicated
"Is this a product for me?" "(Complex message)
"Too much spec. information, and I can’t judge to buy it."(Too much information)
"This function is unnecessary."(Unnecessary functions)
These are tragedies that "the enriched care" was received as "the complicated one".
TO BE SIMPLE
First, customers are looking for products that will clean up their jobs.
Among them, they will choose their favorites.
The feelings for customers of each company are delivered as information volume.
As a result of our over tens of thousands dialogues with customers, the best element not to derail from the customer journey was that it was "TO BE SIMPLE."
Timing to enrich
However, the enriched care is not unnecessary.
It demonstrates powerful effects according to target and timing.
Especially for customers who have a certain bond with you, you can lead their favorites.
Through dialogue with customers, that was revealed.
If you are interested in this theme, please contact us in your convenience.(Please click here!)
Thank you very much for reading by end this time.
For everyone and your family, please take care of yourself.